Strategy That Works - Implementing Strategy for Consulting Engineers


1-2 August 2016, Bytes Conference Centre, Midrand


Strategy that Works is a practical guide to formulating a reliable strategy for turbulent times. It is founded on sound theory, and two decades of experience by business strategist and best-selling author, Ian Mann.

Ian will review with you the most prevalent theories of strategy, and explain why we can not use them today. He will present his unique approach based on many profound insights. These insights have never before been amalgamated into a single coherent theory and method, and are the subject of his best selling book, STRATEGY THAT WORKS!


You will be guided in the use of scenario building, for your specific organization, so you can navigate through an unpredictable future. You will be lead you through the nine questions you need to answer to develop an effective strategy for your organization.

Ian will also show you how to make your strategy become the company culture and be self-perpetuating.

Clear, insightful and entertaining, Strategy that Works makes strategy accessible to managers at all levels, in all sizes and types of organisations.

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  • Learn to differentiate between a real strategy and long term plans
  • Find answers to the key questions that will give you greater insight into your own business
  • Find out why it is crucial to ensure that the organisation’s strategy becomes the organisation's culture
  • Discover why scenario building, a methodology developed by Shell and refined over time, is acknowledged as the most intelligent approach to dealing with an unknowable future
  • Construct tailor made scenarios for your business
  • Understand why betting on one future, good or bad, is an approach that is both dangerous and impractical
  • Learn how to develop a Functional Strategy for your company that will be correct irrespective of what future unfolds
  • The "New Normal" in Engineering Practice Management: Global trends in business development, project management & KPIs, presented by Silversoft
  • The "New Normal" in Engineering Practice Management: The war for Talent is heating up, presented by Silversoft

Managers will also be able to empower staff to make many more decisions based on their understanding of the role and contribution expected from their unit by the company.

Managers will now be able to align the people and the resources of the company to the strategy so that the greatest efficiencies are possible along with the greatest success.


Too many managers get bogged down in operational issues and forget to look at the bigger picture. Stop! Break this cycle now by following strategy expert Ian Mann’s easy-to-apply strategy development framework.  Make a real difference in your business.

Find out if you should be doing things differently. If you are on the right track, find out how to get the most out of the track you are on.

His insights into strategy are penetrating, his research thorough, the results eye-opening, and the methodology he outlines is easily applied to improve or even transform businesses of any size.

Who should attend?

Financial Managers, Analysts, Business Unit Managers, General Managers

About the Presenter: Ian Mann: Director of Gateways Business Consultants

Ian Mann is a director of Gateways Business Consultants, a boutique consultancy specializing in leadership and strategy. He has consulted to large and medium-sized businesses in 14 countries.

The author of five books including “Strategy the Works,” Ian is regarded as one of the most knowledgeable practitioners of strategy. His innovative approach, Functional Strategy, has been used in seven countries in widely different contexts with exceptional results.   He is the author of South Africa’s best-selling book on management, “Managing with Intent.”

Ian Mann is passionate about business and selects and reviews the best of the latest business books in large public forums (and has been doing this for 18 years!) He appears regularly on Radio 702 on business issues, writes a weekly column for FIN24. He had a weekly slot on CNBC Africa in 2009, appears intermittently on SABC, and wrote a column each week for the Sunday Times.

He holds five degrees.

Ian’s greatest strength is his ability to communicate sophisticated and complex ideas in an easily understood, stimulating and engaging manner.


08:00 Registration and refreshments

08:30 Seminar commences

10:30 Mid-morning refreshments

11:00 Seminar continues

12:30 Lunch

13:30 Seminar continues

15:00 Afternoon refreshment break

15:30 Seminar continues

16:30 Seminar concludes

Continuing Professional Development (CPD)

This seminar is accredited for two ECSA CPD points.


2 full days:

R5 200.00 (Including 14% VAT) - per CESA Member

R5 600.00 (Including 14% VAT) - per non member

R 4 420.00(Including 14% VAT) - Group discount for standard 

R 2 600.00(Including 14% VAT) - YPF

How to enrol

Reserve a place electronically by clicking here: Register Now

Please note that telephonic reservations and enrolments are not accepted.

Please note that payment is due strictly before the seminar or at the latest on the morning of the seminar.


Patricia Fanti
Telephone: 011 463 2022

Praise for Ian’s work

Ian’s strategy methodology helped our group, locally and internationally, to clarify a number of important issues.

Phil Duff, Group CEO



During a two-day management program entitled “Scenario Planning: Developing Functional Strategies” by Dr. Ian Mann, the usual approach where an organization’s long-term plan is practically hinged on the unfolding of a single scenario has been challenged. Instead, developing a functional strategy that remains consistent across a range of different scenarios has been shown to offer great value to the organization”.

Mohammed Al-Yousif

Director of Strategy

Zamil Industrial


We have used Ian to facilitate our strategic workshops. His methodology is practical and the results are executable.

Derrick Msibi

Managing Director,

Investment Solutions



Ian’s approach to strategy is fresh, effective and enriched by his encyclopaedic knowledge of contemporary business.

Dorcas Makgato-Malesu

Minister of Trade and Industry, Botswana


Strategy That Works is a practical guide to developing a strategy that can really make a difference in one’s business. The insights into strategy are penetrating and the methodology can be easily used by businesses of any size.

Yahya Darwish

District General Manager - Saudi Arabia, Honeywell


Strategy that Works is an insightful and practical contribution to the question - ‘what can we do to make organisations both more competitive and better places to work? This excellent new book by Ian Mann one of South Africa’s leading strategy experts succeeds at both these levels. It reflects Ian’s many years of consulting with a diverse array of organisations in several countries. Improving, indeed transforming the practice of management is its aim and this is achieved. It resonates effectively for both practising executives and those who teach strategy at business schools.

The book gives an insightful critical evaluation of contemporary strategy models, their strengths and weaknesses and then offers some practical alternatives. These integrate effectively well-known practices such as scenario planning with a key central big and compelling idea that is difficult for competitors to replicate. It moves beyond the notion of competitive differentiation which he argues competitors can and do eventually also replicate as they strive to catch up with your business.

I thoroughly enjoyed reading Ian Mann’s new work. It will add real value to senior executives and business school strategy teachers alike.

Professor Frank M Horwitz

Director, Cranfield School of Management

United Kingdom


Ian’s knowledge is wide and his insights are practical.

Michael Mark, CEO Truworths